I use private clinics myself from time to time, here the focus is on making the guest feel relaxed, at ease, comfortable and looked after, in a prestige environment. Depending on the customer need and whether this is their first or repeat visit, it can be a nervous time sitting in a waiting room so it’s all about creating a feeling of safety, without compromising on quality.
I imagine your waiting room is more of a lounge experience than a medical waiting room! A “home-from-home” or 5* hotel feel with a calming colour palette in fabrics and furnishings.
Let the flowers enhance that – soothing colours in natural containers, nurture with nature.
Yet the flowers could also be inspirational – engendering thoughtfulness, consideration of the treatment the guest is about to receive, and indeed driving consideration of benefits, and potential added benefits perhaps of additional treatments.
To discuss your guest experience in more detail, why not book a free consultation.