A car is of course one of the biggest ticket items that anyone will purchase in their lifetime after a house, and with most families owning at least 2 cars (and with adult children living at home longer, sometimes many more), there is a huge need to attract new customers and to retain them through generations of further car buyers.

Further, with optional extras that can be added to new cars, there are many opportunities to upsell to the purchaser, so that final potential spend may go beyond the customer’s starting budget.