Considerations of flowers in the retail setting involve several aspects – customer attraction (to get people in off the street), customer spend (keeping them in the store for longer) and customer retention (keep them coming back)!
For customer attraction consider the window display and merchandising. How can flowers enhance products for sale to the point where the customer will be sufficiently inspired to step through the door?
How can the window be dressed on the outside to make a statement, in contrast to neighbouring shops, and therefore be perceived as the most exciting and interesting shop to enter? How can we use flowers not only to excite the customer, but also to give them the feeling that the products inside will be similarly exciting, provide added value, and of a quality that exceeds their expectation?